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José Luis Rosas Baza
Head of product
I'm a product designer and entrepreneur focused on building tech that solves real problems—fast. I blend design, data, and AI to create tools that are not just usable, but truly useful. My work lives where strategy meets execution, always aiming for clarity, impact, and momentum.
I've led product from zero to one, bootstrapped startups, and built interfaces that feel as good as they function. I care about clean UX, systems that scale, and helping teams make better decisions by design not by chance.
Selected Work
A collection of products I've designed, led, or launched. From lean MVPs to complex systems, always focused on clarity, value, and execution.
| Year | Title | Users |
|---|---|---|
| 2025 | MithrirAI-powered business copilot for startups and SMBs. | 3 +300% |
| 2024 | RB Consulting – Web Platform & UXStrategic UX overhaul for a global ops consultancy. | |
| 2024 | Homely – Booking UX OptimizationLatAm home services marketplace. | 150,000 +78% |
| 2016 | Aliada – Ops Workflow RedesignScalable domestic services platform. | 350,000 +60% |
| 2024 | DEV.F – Product-Led Learning EnhancementsUX improvements for Latin America's largest coding bootcamp. | 100,000 +95% |