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José Luis Rosas Baza

Head of product

I'm a product designer and entrepreneur focused on building tech that solves real problems—fast. I blend design, data, and AI to create tools that are not just usable, but truly useful. My work lives where strategy meets execution, always aiming for clarity, impact, and momentum.

I've led product from zero to one, bootstrapped startups, and built interfaces that feel as good as they function. I care about clean UX, systems that scale, and helping teams make better decisions by design not by chance.

Product DesignUX/UIAIData-Driven DesignPrototypingSystems ThinkingWeb & MobileStartup StrategyUser ResearchDigital TransformationProduct-Led Growth3x founder

Selected Work

A collection of products I've designed, led, or launched. From lean MVPs to complex systems, always focused on clarity, value, and execution.

YearTitleUsers
2025

Mithrir

AI-powered business copilot for startups and SMBs.

3
+300%
2024

RB Consulting – Web Platform & UX

Strategic UX overhaul for a global ops consultancy.

2024

Homely – Booking UX Optimization

LatAm home services marketplace.

150,000
+78%
2016

Aliada – Ops Workflow Redesign

Scalable domestic services platform.

350,000
+60%
2024

DEV.F – Product-Led Learning Enhancements

UX improvements for Latin America's largest coding bootcamp.

100,000
+95%